Keyword in Domain, Does it really matter?
Keyword in Domain. The word itself describes what it is. Keywords are the most important part in SEO – Search Engine Optimization. Without keywords, SEO cannot be possible. So it is important to target a keyword on your website / domain.
There are many marketers, webmasters and online publishers having a confusion related to Keyword in Domain. One should have a Keyword in Domain or not? Is it Good or Bad? Your queries related to this will be answered by EWEBAC.
Study: 63% of top-ranking websites use keywords in their URL
Targeting Keywords in your domain or URL is least important, but it is important. First, we need to know, there are three aspects to this subject:
Keyword in Domain
Exact Match Domain
Keywords in URL
All these three aspects related to keywords are most common ways to target the same. I will explain each of the aspects of targeting keywords and also will be discussing, out of these three techniques which are the right ways to target our keywords and which techniques to be used for optimum output.
Keyword in Domain:
These are the domains which consist of a part of a business category or part of a keyword for the business which people might use and these are the keywords which are most generic in nature means highly searched keywords.
E.g.: DeepaGlasses.com, MukundTiles.com, ParabMetalForgings.com, MadhuDesignStudio.com, PoonamCeramics.com, and DimpleFoodReciepe.com
This is one of the good techniques to target keywords in a domain. When the user sees this domain on the SERP’s, they are going to click this result, and they know what they are searching for, they will get it here by the domain name itself. Additionally, Google will love it too.
Exact Match Domain:
These are the domains consist of particular keyword itself as a domain. The Keywords might be a Service Name, Product Name, Brand Name or information based also sometime these domains are geo specific along with the keywords. These are normally a most searched and highly competitive keyword for which many of the businesses in the same line fighting to get rank for.
E.g.: bestglasses.com, raymondshirts.com, metalforgings.com, webdesigningcompany.com, ceramicsmumbai.com, bestfoodreciepe.com and powerlaundryinmumbai.com
EMD – Exact Match Domains are one of the most common ways to target the keywords. Many people make mistakes here. EMD’s are considered as a spam domain thus search engines do keep an eye on this type of domains. One should use this technique very wisely and in an appropriate way otherwise, it will create a red signal for the search engine. In 2012, there was Google EMD Update took place to penalize low authority Exact Match Domains to refine the SERP’s.
Keyword in URL:
These are the domains which consist of a part of a business category or part of a keyword for the business which people might use. In this type of domains, the keyword might be targeted in the domain as well as in the URL. These are the keywords which are most generic in nature and also highly searched keywords.
http://www.deepaglasses [dot] com/heavy-duty-glasses.html
http://www.mukundtiles [dot] com/vitrified tiles.html
http://www.dimplefoodreciepe [dot] com/reciepe/italian-food.html
This is one of the best techniques to target keywords in URL. This type of URL’s can increase your CTR – Click Through Rate. On the SERP’s this can pursue the user to click as whatever search has been made on Google or any other Search Engine, results can help them to find the right information, product or service user is searching for without wasting any time by visiting other sites.
Keywords in Domains are least important, but it is important. As Google considered a keyword in domain or in the URL as a ranking factor (small consideration). One should go through the technique either with the Keywords in Domain or along with the Keywords in Domain and in URL. However, one can also go for only keywords in URL and not in the domain. Choice is yours. But be Wise.